eekual red logo

we make generative AI that makes fashion

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fashion MARKET

fashion is a 2 trillion € global market

it contributes a tenth of global CO2 emissions every year

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OPPORTUNITY

dominant brands make 10% in net profits and generate the majority of industry waste and emissions

we built a generative AI that will make more than 50% in net profits with zero waste

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AI business PROCESS

the eekual AI runs sales and production:

first it sells directly to an individual showing them a digital product matched to their needs

then it makes with generalist machines exactly that physical product on demand

from every product it learns and improves the entire process

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unit economics

with every sale the AI learns,adapts to market changes, and develops further, delivering more value at lower cost per unit

net profits growth graph

across fashion this generates maximum benefit to customers, planet and the company

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Building generative AI

2018
we began
building a generative AI capable of learning from physical objects it produced

2022
we released the
BlangBlang sneaker, the first physical genAI product on the market

2024
we received a process patent
that protects the power to do this for any fashion product (EU, USA, Japan, option: China)

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introducing the

made in one size only: yours

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traction

using our app the customer selects a sneaker model, photographs their feet, and pays

our AI interprets the photos to know precisely how each foot moves, then generates a fit so perfect, BlangBlang sneakers are an incomparable Tragegenuss*

made on €50k CAPEX platform and sold at €169,-

unit economics are at break-even today

*Tragegenuss (German) meaning experiencing bliss whilst wearing something

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FASHION+PLANET

40% of clothing is never worn, all of our fashion is.

made on-demand, with the least materials and energy possible, fully recyclable

the BlangBlang sneaker emits less CO2 than the industry best

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PHASE 1
SNEAKER GROWTH

gen AI sells 10.000 sneakers to customers directly* and reduces unit costs to 70 €

by 2026 we see 1 million € in net profits in the sneaker market

*word-of-mouth sales today with +100 sneakers in circulation

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PHASE 2
FASHION expansion

diversify eekual genAI from sneakers into adjacent product classes

achieve strategic growth within all market segments by 2028

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SNEAKER FINANCIALS


grow our genAI to 1 million € by 2026 and net profits over 50% by 2027

*measure of AI performance for highest value product against lowest input cost

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COMPETITION

all known genAIs are constrained to digital space

3D printing solutions (like Zellerfeld) are locked into specific product types (ex. 100% plastic shoe) at higher machine cost vs mass market

brands (like Nike) mass produce identical products prior to sale which cannot address an individual or follow real time market changes

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EXECUTIVE TEAM

William
Lyons

CEO, Founder

Inventor
Architect

Inventor of genAI
to make fashion

+15 years exp. Global Freelance Architect

Maximilian
Bock

COO, Co-CTO

Nanophysics
Finance

PhD Nanophysics, Cambridge UK and MBA Manager

Ex-HTGF investor managing own €110 million portfolio

Stephan
Karmann

CPO

Problem Solver
Serial Entrepreneur

Successful SME Entrepreneur,
Machine Tinkerer

Ex-CEO with previous business growing >50% YoY for 3 years

Fabian
Dittrich

CFO

Angel Investor
Business Professor

Professor of Entrepreneurship,
Lean Startup Coach

Author of “What I should have learned in my business studies”

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INVESTMENT

5 million € equity investment to complete phase 1 of our market expansion plan and

reach net profits over 50% by 2027

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CONTACT US

to participate in the Series A investment round

Maximilian Bock
+49 157 73625481
mb@eekual.com