Brand: Authentic me
- selfish sustainability. product made for me (body, cultural context + positive impact on environment)
Blang BLANG Sneaker (€68 Billion market)
- in app sales now at €220
- fit any person's body and style perfectly
- no returns. fit error is less than 1%
- fanatical customer due to fit+guilt-free
B<2>I fashion good
- individuated output from AI (proprietary)
- is query device. feedback read optically with phone camera (process patent, PCT USA, Japan, China-Option, EU)
- unprecedented capability to modify physical good against learning
- always surpass user expectations
Assembly point
- maximization of work done in digital. physical done on cheap robots
- non-specific machinery. 30k€ in CAPEX compared to >1M€ purpose built
- 100 manual steps eliminated
- 10x more sneakers per m2 than Nike subcontractors in China today
Circular
- no stock, no overstock, no returns
- resole extend life well beyond 3-year standard
- take-back. data scan. de-build to valued material streams
- 80% reduction in CO2 compared to Nike today
CAPEX - OPEX - CAC collapse
- full production stack proven: work in digital - output physical
- CAPEX to cheap robots
- OPEX to sneaker materiality
- iterative learning on every product cycle
- immediacy of customer. unprecedented insights to market dynamics
- CAC to cost of communication (see Netflix marketing)
The unbearable lightness of scaling
- non-commodity product
- technological monopoly (patent + trade secret strategy)
- drive demand. simplify logistics
- global reach today
- local. 3 month setup to first shipment
- possibility to franchise with machinery and feedstock lock-in