Brand: Authentic me
- selfish sustainability. product made for me (body, cultural context + positive impact on environment)
Blang BLANG Sneaker (€68 Billion market)
- in app sales now at €220
- fit any person's body and style perfectly
- no returns. fit error is less than 1%
- fanatical customer due to fit+guilt-free
B<2>I fashion good
- individuated output from AI (proprietary)
- is query device. feedback read optically with phone camera (process patent, PCT USA, Japan, China-Option, EU)
- unprecedented capability to modify physical good against learning
- always surpass user expectations
Assembly point
- maximization of work done in digital. physical done on cheap robots
- non-specific machinery. 30k€ in CAPEX compared to >1M€ purpose built
- 100 manual steps eliminated
- 10x more sneakers per m2 than Nike subcontractors in China today
Circular
- no stock, no overstock, no returns
- resole extend life well beyond 3-year standard
- take-back. data scan. de-build to valued material streams
- 80% reduction in CO2 compared to Nike today
CAPEX - OPEX - CAC collapse
- full production stack proven: work in digital - output physical
- CAPEX to cheap robots
- OPEX to sneaker materiality
- iterative learning on every product cycle
- immediacy of customer. unprecedented insights to market dynamics
- CAC to cost of communication (see Netflix marketing)
Netflix marketing only communicates upcoming titles available on Netflix, as opposed to promoting the benefits or values of their brand over others. Netflix's biggest competitor? Sleep
Other marketing only communicates upcoming titles available on Netflix, as opposed to promoting the benefits or values of their brand over others. Netflix's biggest competitor? Sleep
The unbearable lightness of scaling
- non-commodity product
- technological monopoly (patent + trade secret strategy)
- drive demand. simplify logistics
- global reach today
- local. 3 month setup to first shipment
- possibility to franchise with machinery and feedstock lock-in